Primall’s parkade media platforms capture M-Net viewers
by Editor on 15 July 2013
M-Net has selected Primedia Unlimited’s mall advertising division, Primall Media and its dominant parkade advertising sites in Montecasino and the Menlyn Park shopping centre to promote a host of new TV shows in a consumer engaging campaign that runs until March 2014. “M-Net wanted to effectively utilise our platforms to promote several new shows to increase viewership, and capture consumer attention, particul...
SA's greatest Gaming and Technology gathering
by Editor on 09 July 2013
R 1.3 billion. That’s how much South African consumers spent in 2011 on games, gaming accessories, PCs, peripherals, PC hardware and the 2.9 million console and handheld games they bought. And when gamers around the world bought the latest instalment in the Call of Duty franchise, they helped the game knock Hollywood’s record-breakers out of the park. Call of Duty reached the landmark of US$1 billion in sal...
Openness will define the future of mobile transactions
by Editor on 13 May 2013
If your smartphone is near you while you’re reading this – and I’ll be surprised if it isn’t – pick it up and take a moment to consider all the things it is to you. It’s a calendar, little black book of contacts, games console, music centre, camera, miniature TV, communications portal, news delivery system, encyclopaedia, navigation system, memo pad… and of course, you can also make calls on it. All...
Saxon One of SA’s Top 25
by Editor on 09 May 2013
The much-awarded Saxon Boutique Hotel, Villas and Spa has earned a place in the annual Tripadvisor Travellers’ Choice poll. The exclusive Sandton property was named among the ‘Top 25 Hotels in South Africa’ for 2013. The Travellers’ Choice awards are highly coveted by hotel properties across the globe, as they represent the candid opinions of millions of readers of Tripadvisor, who base their reviews on pe...
A brand is so much more
by Editor on 24 April 2013
Nike wants you to just do it, McDonalds wants you to love it, while FNB wants to help you – no doubt you have heard these brands referencing their messages in the media. However, have you ever thought how much work goes into creating and marketing a brand in order to get it to iconic status where people can just rattle off your slogan? Perhaps you’ve even thought up the perfect brand and slogan but just aren...
How the Gautrain has changed Johannesburg
by Editor on 02 April 2013
Over the last couple of years Out of Home advertising opportunities have exploded! We just have to take a short drive down any main road these days and you're bound to see a number of street pole ads, directional signage, 3m x 6m billboards and possibly litter bin advertising too! And whilst this seems a little overwhelming to most of us, the media owners continue to look for new environments to offer reach to di...
Brandhouse MD gets promoted
by Editor on 26 March 2013
CAPE TOWN - Thursday, March 14, 2013: Brandhouse Beverages (Pty) Limited, the second largest alcohol company in South Africa has announced today that its Managing Director, Gerald Mahinda has been appointed to the newly created role within Diageo of Managing Director, Africa Spirits Transformation. In support of Diageo’s ambitions to accelerate the growth of spirits in Africa, Mr Mahinda will be responsible f...
Kenya Airways flying to Guangzhou daily
by Editor on 26 March 2013
Kenya Airways has announced the commencement on April 1, 2013 of daily flights between Guangzhou and Nairobi via Bangkok, boosting the connections between Africa and China. The daily flights will be departing from the airline’s hub at the Jomo Kenyatta International Airport in Nairobi at 23:35 Hours local time and arriving at Bangkok at 13:15 Hours local time. The flight will then leave Bangkok at 15:05 Hours for G...
Young guns join Carat SA
by Editor on 19 March 2013
Media agency Carat is hauling out the young guns to breathe new life into the media strategies and campaigns of numerous new clients which have signed with the company. Strategist Samantha Bond (22) is a BA Business Admin graduate who majored in business management and communications. She also holds a post-graduate diploma in marketing communications with specialisation in brand and media management.
Close marketing loop to increase sales
by Editor on 18 March 2013
The ability to measure sales activity against actual marketing expenditure - commonly referred to as “closing the marketing loop” - has historically been a challenge for all retailers, decreasing the overall effectiveness of marketing campaigns. Bevan Ducasse, CEO of wiGroup, says that new developments in the mobile space will solve this limitation moving forward. “Linking marketing spend to actual performan...
New Maslow Sandton ready for business
by Editor on 24 January 2013
The Maslow Hotel, Sun International’s new business hotel opens on 07 January 2013 following a R250-million refurbishment of the hotel formally known as The Grayston. The scope of work encompassed a complete internal and external refurbishment including, guestrooms, modernisation of the public areas as well as food and beverage outlets, landscaping of gardens including the pool and terrace, reconstruction of the co...